Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

Apr 16, 2012

Gargoyle is Being Rebuilt

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Been super busy building our new site design, capabilities, and pages. If you browse enough, you’ll notice broken/ugly things everywhere. We apologize for any inconvenience this may have caused you.

Apr 5, 2012

AdWords & Zip Codes

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Ever since Google removed certain capabilities in Search Query reports and the See Search Terms tool (and failed to disclose these changes in a press release), we’ve wondered whether or not Google had its customers (advertisers) best interest in mind. While we still hold this viewpoint to a certain degree, the press release Google made this morning is most definitely a positive for advertisers.

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Mar 28, 2012

New Pages, Even More on the Way

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Over the last week we’ve created 13 new pages, a few drop-downs, and altered some of our code to decrease page load time. It’s a long-overdue overhaul of our website, and we’ve still got a lot of work ahead of us, but we’re already excited from the results we’ve seen to date.
 
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Mar 26, 2012

AdWords Wish List #4

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While our influence on Google’s future alterations of AdWords is currently about as limited as North Korea’s ability to land a man on the moon, at least time is on our side. Unfortunately, with adCenter playing follow-the-leader (poorly), Google doesn’t really have to innovate that much to stay ahead of the competition.

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Mar 7, 2012

Recent Internet Company IPOs

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During the course of the last 12 months there has been an influx of big-name internet company IPOs that reminds some people of the dot-com bubble at the turn of the century. While not as ridiculous as the Nasdaq reaching 5000, the result of many companies going public with nothing more than an idea and a domain name, the valuations of a lot of these companies has a lot of people scratching their heads, and for good reason.
 
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Mar 1, 2012

Google Analytics Gets a Makeover

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Google Analytics recently got a little bit of a makeover. Slightly altered color schemes, new icons, and a couple new tools (under the Real Time (beta), and the Intelligence Events). We’re fans of it – and hope they decide to keep the new look. They’ve been toying with a slightly altered looks for AdWords for a while too, but so far it has yet to become permanent.
 
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Advanced Ad Scheduling

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Google employees – this one goes out to you: It’s time to kick Ad Scheduling’s capabilities up a notch. Really. We love the fact that each AdWords account supports up to 500 campaigns – that comes in handy sometimes. However, we very much dislike being forced to duplicate campaigns to target different devices, networks, or geographic locations – because it’s tedious to build and a headache to manage. Fortunately, we have devised a method to tackle this issue that doesn’t involve the use of Triptans.
 
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Feb 9, 2012

What’s The Point Of A Blog?

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As with many things in life, there are a few good ways to do something, and there are many bad ways to do something. Maintaining a blog is no different. And while there is no single set-in-stone “right” way to blog, there are general principles which should be followed. For example: try to update/blog periodically, make sure the content is both well-written and original, and perhaps most importantly – make it interesting.
 
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Jan 20, 2012

E-Commerce and Grocery Stores

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In late 2008, The Economist – one of the last bastions of great journalism – released an article entitled “The Science of Shopping – The Way the Brain Buys.” The article explained, in great detail, why almost all supermarkets have nearly the exact same layout. For example, produce is almost always on the right-hand side of the store upon entrance, milk and other commonly-bought items are typically located in the back, candy and gum are next to cash registers.

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Jan 17, 2012

E-Commerce Landing Pages

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In out last post, we showed (or at least attempted to) how a little outside-the-box thinking could benefit e-commerce companies utilizing PPC advertising. In our view, there are two major selling points in deciding whether to purchase the not-so-common groups of keywords. First and foremost, a good amount of these keyword groups are frequently overlooked by competitors – meaning that low-cost, high-ROI clicks are there for the taking. Secondly, it allows the advertiser to expand the extent of the PPC without a corresponding increase in the amount of products an e-commerce company is selling.

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