Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

May 3, 2012

The Future of Facebook Advertising

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At the end of March 31, 2012, according to this WSJ article, Facebook had slightly north of 900m active monthly users. This is a lot – probably second only to Google (who doesn’t publish active monthly user numbers as far as I know). While this quantity of active monthly users is a testament to Facebook’s crowd-drawing ability, their ability to monetize that traffic is quite poor by comparison.
 
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May 1, 2012

AdWords Update

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It has been an eventful couple of weeks, for all of you who follow what Google does with AdWords. As recently as April 17th 2012 during the Q&A session of the Q1 conference call, Larry Page said, and I’m paraphrasing, “..advertisers are focusing on driving ROI.” While this observation is quite logical, I believed it was simply a reiteration of Google’s unspoken, sacred oath: don’t mess with advertisers’ ability to drive ROI.
 
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Apr 17, 2012

Google’s Q1 2012 Conference Call

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I’ll start of by saying that I own neither Google shares nor Google debt. This is not about whether Google makes for a good investment or not, rather it is intended to highlight some of the more interesting aspects of the conference call and financial results, released April 12, 2012.

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Apr 16, 2012

Gargoyle is Being Rebuilt

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Been super busy building our new site design, capabilities, and pages. If you browse enough, you’ll notice broken/ugly things everywhere. We apologize for any inconvenience this may have caused you.

Apr 5, 2012

AdWords & Zip Codes

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Ever since Google removed certain capabilities in Search Query reports and the See Search Terms tool (and failed to disclose these changes in a press release), we’ve wondered whether or not Google had its customers (advertisers) best interest in mind. While we still hold this viewpoint to a certain degree, the press release Google made this morning is most definitely a positive for advertisers.

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Mar 28, 2012

New Pages, Even More on the Way

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Over the last week we’ve created 13 new pages, a few drop-downs, and altered some of our code to decrease page load time. It’s a long-overdue overhaul of our website, and we’ve still got a lot of work ahead of us, but we’re already excited from the results we’ve seen to date.
 
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Mar 26, 2012

AdWords Wish List #4

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While our influence on Google’s future alterations of AdWords is currently about as limited as North Korea’s ability to land a man on the moon, at least time is on our side. Unfortunately, with adCenter playing follow-the-leader (poorly), Google doesn’t really have to innovate that much to stay ahead of the competition.

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Mar 7, 2012

Recent Internet Company IPOs

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During the course of the last 12 months there has been an influx of big-name internet company IPOs that reminds some people of the dot-com bubble at the turn of the century. While not as ridiculous as the Nasdaq reaching 5000, the result of many companies going public with nothing more than an idea and a domain name, the valuations of a lot of these companies has a lot of people scratching their heads, and for good reason.
 
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Mar 1, 2012

Google Analytics Gets a Makeover

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Google Analytics recently got a little bit of a makeover. Slightly altered color schemes, new icons, and a couple new tools (under the Real Time (beta), and the Intelligence Events). We’re fans of it – and hope they decide to keep the new look. They’ve been toying with a slightly altered looks for AdWords for a while too, but so far it has yet to become permanent.
 
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Advanced Ad Scheduling

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Google employees – this one goes out to you: It’s time to kick Ad Scheduling’s capabilities up a notch. Really. We love the fact that each AdWords account supports up to 500 campaigns – that comes in handy sometimes. However, we very much dislike being forced to duplicate campaigns to target different devices, networks, or geographic locations – because it’s tedious to build and a headache to manage. Fortunately, we have devised a method to tackle this issue that doesn’t involve the use of Triptans.
 
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