Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

Jul 31, 2012

Google Upgrades Remarketing

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Last Friday, July 27, Google announced a number of updates to its Remarketing program – which you can read more about here.

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Jul 16, 2012

Product Listing Ads – Now Mobile

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Last Friday Google announced it had implemented its Google Shopping ads (aka Product Listing ads) within smart phone and tablet SERPs. This comes on the heels of last month’s announcement that Product Listing ads on Google Shopping will no longer be free. Indeed, it seems like a pretty well-thought-out strategy to help monetize mobile traffic – particularly on smart phones.

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May 24, 2012

AdWords – Keyword Details & Auction Insights

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As of May 22, Google officially re-branded the “See Search Terms” tool. It is now called “Keyword Details” and it functions almost exactly the same as “See Search Terms” – with one addition. For certain (high volume) keywords, Google created an additional layer of information – called Auction Insights – which include metrics related to: impression share, overlap rate, position above rate, and top of page rate compared to other domains.
 
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May 1, 2012

AdWords Update

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It has been an eventful couple of weeks, for all of you who follow what Google does with AdWords. As recently as April 17th 2012 during the Q&A session of the Q1 conference call, Larry Page said, and I’m paraphrasing, “..advertisers are focusing on driving ROI.” While this observation is quite logical, I believed it was simply a reiteration of Google’s unspoken, sacred oath: don’t mess with advertisers’ ability to drive ROI.
 
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Apr 5, 2012

AdWords & Zip Codes

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Ever since Google removed certain capabilities in Search Query reports and the See Search Terms tool (and failed to disclose these changes in a press release), we’ve wondered whether or not Google had its customers (advertisers) best interest in mind. While we still hold this viewpoint to a certain degree, the press release Google made this morning is most definitely a positive for advertisers.

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Mar 26, 2012

AdWords Wish List #4

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While our influence on Google’s future alterations of AdWords is currently about as limited as North Korea’s ability to land a man on the moon, at least time is on our side. Unfortunately, with adCenter playing follow-the-leader (poorly), Google doesn’t really have to innovate that much to stay ahead of the competition.

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Mar 1, 2012

Advanced Ad Scheduling

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Google employees – this one goes out to you: It’s time to kick Ad Scheduling’s capabilities up a notch. Really. We love the fact that each AdWords account supports up to 500 campaigns – that comes in handy sometimes. However, we very much dislike being forced to duplicate campaigns to target different devices, networks, or geographic locations – because it’s tedious to build and a headache to manage. Fortunately, we have devised a method to tackle this issue that doesn’t involve the use of Triptans.
 
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Dec 6, 2011

AdWords Wish List #3

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Our third rendition of the now-infamous AdWords Wish List series could not have come at a more appropriate time, seeing as how the holidays are right around the corner. If we are to receive a form of carbon in our stockings, let it be the type that is the product of extreme temperature and pressure. Yes, Google, that’s a not-so-subtle nod in your direction. But I digress:
 
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Dec 1, 2011

AdWords Quality Scores

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Try to learn something new every day, or so I was told as a kid. While this is indeed a worthy endeavor – as it keeps the mind sharp, I had previously considered myself to be about as knowledgeable about AdWords as the best of ‘em. That was up until yesterday, when we had a conversation with our Google rep regarding that ever-intriguing metric dubbed “Quality Score.” Needless to say, following that conversation I was humbled, and spent the remainder of the day quietly sulking in a corner.

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Nov 21, 2011

Click Arbitrage

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A couple months ago, the folks over at PPC Blog wrote an interesting article about some recent developments in AdWords-AdSense arbitrage. Specifically, that Google updated (or at least made more clear) its “standards” as to what constitutes acceptable arbitrage practices – effectively making it more difficult for pure click arb sites to continue along their business paths unhindered.
 
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