Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

May 17, 2012

The Google Knowledge Graph

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Yesterday, Google announced it would be slowly introducing a number of changes which, collectively, amount to a relatively drastic alteration in SERPs – but only for certain types of queries. Their announcement of the “Knowledge Graph” elicited quite a reaction – within hours there was even a WSJ article about it, among others. The full effect of the update will not occur immediately, so we’ll have to see how it plays out.

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Sep 21, 2011

Algorithms Part 2

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In the previous Algorithms post, we mentioned that product display algorithms on e-commerce sites affect both profitability and user behavior. For this post we’re going to break it down a bit further, and drop some knowledge on a specific part of e-commerce. Toward the end we even include a very basic, yet practical product display algorithm.

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Sep 10, 2011

Algorithms Part 1

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No this is not about Google’s algo tweaks. You can read about that anywhere. Aside from the depiction of large scale algo adjustments, the writing on the subject is mostly useless speculation anyways. Rather, this is about algorithms that are employed by e-commerce companies to display products on catalog pages.

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