Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

Nov 17, 2011

Display Ads: Size Does Matter

Posted by peter in with 1 Comments

It’s long been known that different dimensions/sizes of display ads tend to carry with them different expectations in relative performance. We recently wrote a post about the concept of hunting for undervalued ad space, and this table paints a nice little picture of what we were talking about.

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Sep 30, 2011

The Google Display Network and Customized Landing Pages

Posted by peter in with 0 Comments

Let’s explore an idea about dynamic landing pages. We’ve never tested this idea, so don’t come cryin’ if it doesn’t work. However, you don’t have to thank us if it does work. Fair trade.

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