Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

Jan 17, 2012

E-Commerce Landing Pages

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In out last post, we showed (or at least attempted to) how a little outside-the-box thinking could benefit e-commerce companies utilizing PPC advertising. In our view, there are two major selling points in deciding whether to purchase the not-so-common groups of keywords. First and foremost, a good amount of these keyword groups are frequently overlooked by competitors – meaning that low-cost, high-ROI clicks are there for the taking. Secondly, it allows the advertiser to expand the extent of the PPC without a corresponding increase in the amount of products an e-commerce company is selling.

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Dec 8, 2011

PPC & Custom Landing Pages

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Eventually, every PPC manager will encounter that ever-so-cliche fork in the road: whether to build custom landing pages for a new PPC campaign or use landing pages that already exist on the site. Some of our clients only use custom landing pages, others staunchly oppose them. It’s as much a matter of preference as it is website complexity.
 
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Oct 20, 2011

PPC Ads & Bid Adjustments

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Hour-of-the-day bid-adjustments are typically only used for position targeting. People notice that, during certain hours of the day, heir ad positions will jump around like the House of Pain. It doesn’t take a degree in aerospace engineering to find out why this happens: it’s because your competitors are adjusting their bids by certain hours of the day (or days of the week). This is commonplace, and if that was all we had to say then we wouldn’t have bothered writing this post.

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Sep 30, 2011

The Google Display Network and Customized Landing Pages

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Let’s explore an idea about dynamic landing pages. We’ve never tested this idea, so don’t come cryin’ if it doesn’t work. However, you don’t have to thank us if it does work. Fair trade.

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