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There is little doubt that remarketing/retargeting is one of the more profitable display marketing strategies. However, a lot of the remarketing tactics commonly discussed involve advertising to visitors who didn’t end up buying anything. While this is still a highly effective strategy in its own right, it fails to capitalize on people who did make a purchase. Conversation regarding remarketing as a means to increase the number of repeat-customers, a cornerstone to the success of many businesses, is rare. As such, we feel compelled to share a few ways to remarket to buyers.
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