Relevant news, random thoughts, and infrequent rants. Calling it the way we see it , simply because we can.
Google Upgrades Remarketing
Last Friday, July 27, Google announced a number of updates to its Remarketing program – which you can read more about here.
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Remarketing to Buyers
There is little doubt that remarketing/retargeting is one of the more profitable display marketing strategies. However, a lot of the remarketing tactics commonly discussed involve advertising to visitors who didn’t end up buying anything. While this is still a highly effective strategy in its own right, it fails to capitalize on people who did make a purchase. Conversation regarding remarketing as a means to increase the number of repeat-customers, a cornerstone to the success of many businesses, is rare. As such, we feel compelled to share a few ways to remarket to buyers.
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Remarketing with Product Recommendations
Every so often we conjure up an idea so revolutionary, Drew literally does a back flip. Or at least he tries. Let’s just say that if we were venture capitalists, we’d buy this idea on the spot. We’ll leave it at that.
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