Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

Jul 31, 2012

Google Upgrades Remarketing

Posted by peter in with 0 Comments

Last Friday, July 27, Google announced a number of updates to its Remarketing program – which you can read more about here.

Continue Reading This Story →

Nov 23, 2011

Remarketing to Buyers

Posted by peter in with 0 Comments

There is little doubt that remarketing/retargeting is one of the more profitable display marketing strategies. However, a lot of the remarketing tactics commonly discussed involve advertising to visitors who didn’t end up buying anything. While this is still a highly effective strategy in its own right, it fails to capitalize on people who did make a purchase. Conversation regarding remarketing as a means to increase the number of repeat-customers, a cornerstone to the success of many businesses, is rare. As such, we feel compelled to share a few ways to remarket to buyers.

Continue Reading This Story →

Oct 14, 2011

Remarketing with Product Recommendations

Posted by peter in with 0 Comments

Every so often we conjure up an idea so revolutionary, Drew literally does a back flip. Or at least he tries. Let’s just say that if we were venture capitalists, we’d buy this idea on the spot. We’ll leave it at that.

Continue Reading This Story →