Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

Nov 3, 2011

SEM Firms & Client Lists

Posted by peter in with 6 Comments

We often find it fascinating that SEM companies flaunt their list of clients. To be certain, it’s not a practice exclusive to online marketing firms, a lot of companies in various industries do it. It’s considered a method of marketing – one that intends to extend credibility and instill trust in potential clients. This kind of self-promotion makes sense for a lot of industries, but we’re not entirely convinced on its efficacy within the online marketing world. Especially in the long run.

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