Relevant news, random thoughts, and infrequent rants. Calling it the way we see it, simply because we can.

Feb 9, 2012

What’s The Point Of A Blog?

Posted by peter in with 1 Comments

As with many things in life, there are a few good ways to do something, and there are many bad ways to do something. Maintaining a blog is no different. And while there is no single set-in-stone “right” way to blog, there are general principles which should be followed. For example: try to update/blog periodically, make sure the content is both well-written and original, and perhaps most importantly – make it interesting.
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Oct 21, 2011

Blog Genres

Posted by peter in with 2 Comments

Blogging is simply a means to an end; and that end is traffic. Regardless of whether it’s a company blog or a personal blog, all parties involved try their damndest to attract attention in the form of clicks. Over time, it is common for bloggers to test out various mating calls to find out which methods attract the right kind of attention. It is less common to catalog the different forms of seduction as if they were unique species. Consider us the Darwin of blog genres.

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Oct 12, 2011

Content Creation

Posted by peter in with 4 Comments

While many SEO pedants will firmly disagree, there are few exceptions to the fact that the most important form of content creation is written material. Sure, this won’t apply if you are a graphic designer, or if you produce movies for a living. But the vast majority of websites rely on writing for SEO and to affect user engagement and on-site behavior. This may change in the future, when search engines are able to rank dialogue in videos (that’d be pretty sweet). But for now, if your goal is to improve SEO and user engagement, then you’d do well do focus on your writing, first.

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