Design: A website’s design is paramount to its effectiveness, and this is especially true when discussing ecommerce websites. An ecommerce website must instill trust, streamline information acquisition & conversion funnels, and conform to SEO best-practices. Design is a crucial element in all of these aspects.
Ecommerce Development: We use HTML 5 to code our ecommerce websites, and then we put it atop a CMS of your liking (such as Magento, WordPress, Drupal, Joomla, etc). Most companies stop there and call it good. Not us. After we implement the website on a CMS, we consolidate code, ensure proper code hierarchy, and show our clients how to use the CMS.
Ecommerce Marketing: Ecommerce marketing can take a variety of forms (search engines, display/conent, social media, and others), all of which we are proficient with. We install tracking software (typically Google Analytics and/or Adobe Omniture) which allows us to continuously optimize advertising strategies.
Conversion Funnel Optimization: Conversion funnels are jargon for “what are the steps a person takes between entering your website and actually buying something.” We employ sophisticated conversion funnel tracking practices that enable our clients to increase sales & profit, regardless of traffic source.
Ecommerce SEO Services: Due to the nature of ecommerce websites (lots of pages, lots of categories & sub-categories), employing a methodical SEO process is imperative. We provide our ecommerce clients with SEO solutions that improve ranking for individual products/services all the way up to the broadest categories of products/services.